expert TechnoMarkt will continue to be partners of FC Augsburg. Changhong have also been incorporated into the sponsorship as sales partners.
FC Augsburg can rely on the support of its partner. expert TechnoMarkt, based in Bavaria, who have continued their support as FC Augsburg’s official exclusive partner so far this season. The electro chain, with 16 speciality markets in Bavaria, is present at all press conferences and make the most of commercials, advertisements, the FCA homepage and activities with players. Videos from the WWK ARENA are also an important tool of communication for expert TechnoMarkt. Changong, an umbrella brand based in China and product partners of expert TechnoMarkt, are also incorporated into the exclusive partnership. The sponsorship deal was brokered by FCA’s marketing partner Lagardère Sports.
Paul Randolf, executive shareholder and one of the founders of expert TechnoMarkt GmbH, said on the sponsorship, “It’s fantastic for us to be continuing our partnership with FC Augsburg together with the TV producers Changhong. We can see that it is beneficial for expert TechnoMarkt to cooperate closely with one of the most popular features of the city. We also really value our familiar cooperation and respectful dealings with FCA, so we are very happy to be able to continue with this.”
Andreas Hi-Jun Chin, sales & marketing, business development & product management for Changhong Deutschland GmbH, added, “We’ve been given a very good impression of FC Augsburg from our product partner expert TechnoMarkt, so we are delighted to now be a part of this partnership.”
“It’s great that expert TechnoMarkt have decided to remain one of the exclusive partners in our sponsorship programme,” said FCA Chief-Executive Peter Bircks. “We have got to know the company and its representative well and see them as very fair. We are naturally delighted about this extension.”
Dennis König, Senior Director of FCA Sports ,marketing agency Lagardère Sports added: “expert TechnoMarkt carries out the partnership with FC Augsburg passion and energy. The advertising deal was designed at the beginning of the season to fit in with the needs and nature of the company. This flexibility must bring sponsorship with it if it is to be utilised properly.”